Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2021) Smart brands and identities: building friendly bridges between design and smartness. Interaction Design & Architecture(s) Journal (IxD&A), 47. pp. 191-214. ISSN 1826-9745

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Abstract

When adapting an environment toward making it smarter than it is, every user is expected to develop a certain degree of design literacy to effectively contribute with and make use of relevant data. Little research has been done regarding both the expected level of users’ design literacy in smart environments and the developmental tactics for these essential skills to be acquired. Simultaneously, there is little acknowledgement of the relevance of these environments’ brands as important assets in supporting design literacy. This paper speculates on the relevance of investing in “smart visual identities”, which configure as a meaningful and holistic branding resource. Hermeneutics informed the qualitative analysis of content in this research. Two essential dimensions of smart visual identities were identified, and a definition of “smart brand” is proposed, suggesting that highly relatable brand identities allow individuals develop their design literacy while users of a smart learning environment.

Item Type:	Article
Identifier:	10.55612/s-5002-047-009
Keywords:	Visual Identity; Dynamic Brands; Learning Ecosystems; Smart Brand, Smart Campus
Subjects:	Education > Academic identity Media > Branding Arts > Computer art Graphic arts > Graphic communication Graphic arts > Graphic design Business and finance > Small business > Innovation Computing > Innovation and user experience Computing > Intelligent systems Social sciences > Communication and culture
Related URLs:	Publisher Publisher Publisher
Depositing User:	Catarina Lelis
Date Deposited:	30 Mar 2021 10:46
Last Modified:	04 Nov 2024 11:25
URI:	https://repository.uwl.ac.uk/id/eprint/7775

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