Items where Subject is "Media > Branding"

Up a level
Export as [feed] RSS
Group by: Creators | Item Type
Jump to: G | H | L
Number of items at this level: 5.

G

Guzman, Bernardo Meza and Lelis, Catarina (2017) Brand authenticity: the moral duty on communicating moral values. BrandTrends, Journal of Strategic Communication and Branding, 13 (13). pp. 42-52. ISSN 2237-8529

H

Harrison, Roopinder (2018) Interview with Peter Mead, Chairman Omnicom Europe, Abbott Mead Vickers BBDO. [Video]

L

Lelis, Catarina (2018) Framing organisational knowledge through the brand. In: Handbook of Research on Knowledge Management for Contemporary Business Environments. IGI Global. ISBN 9781522537250

Lelis, Catarina (2018) Like a chameleon: the polychromatic virtue of dynamic brands. Journal of Product & Brand Management. ISSN 1061-0421 (In Press)

Lelis, Catarina (2017) Participation ahead: perceptions of Masters degree students on reciprocal peer learning activities. Journal of Learning Design, 10 (2). pp. 14-24. ISSN 1832-8342

This list was generated on Wed Dec 19 12:12:09 2018 UTC.

Menu