Items where Subject is "Media > Branding"

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Number of items at this level: 7.

B

Bakalka, Laura and Lelis, Catarina (2018) Informing personal branding through self-assessed handwriting analysis: proposal of a supportive online platform. Visible Language, 52 (3). pp. 9-29. ISSN 0022-2224

G

Guzman, Bernardo Meza and Lelis, Catarina (2017) Brand authenticity: the moral duty on communicating moral values. BrandTrends, Journal of Strategic Communication and Branding, 13 (13). pp. 42-52. ISSN 2237-8529

H

Harrison, Roopinder (2018) Interview with Peter Mead, Chairman Omnicom Europe, Abbott Mead Vickers BBDO. [Video]

L

Lelis, Catarina (2018) Framing organisational knowledge through the brand. In: Handbook of Research on Knowledge Management for Contemporary Business Environments. IGI Global. ISBN 9781522537250

Lelis, Catarina (2019) Like a chameleon: the polychromatic virtue of dynamic brands. Journal of Product & Brand Management. ISSN 1061-0421

Lelis, Catarina (2017) Participation ahead: perceptions of Masters degree students on reciprocal peer learning activities. Journal of Learning Design, 10 (2). pp. 14-24. ISSN 1832-8342

S

Selvam, Rejina M. and Lelis, Catarina (2019) Employees as advertisers: on the effects of internal advertising using a flexible online brand center platform. Tripodos, 43. pp. 119-133. ISSN 1138-3305

This list was generated on Mon Jun 17 08:42:39 2019 UTC.

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