Gender and the market for modern art in the United States

Robson, Deirdre ORCID: https://orcid.org/0000-0002-6763-0352 (2022) Gender and the market for modern art in the United States. New Vistas, 8 (1). pp. 41-46. ISSN 2056-967X

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Abstract

Between the inter-war years and 1960s, there was a radical shift in the art market status of modern art in the United States. This was not simply a matter of time. This article argues that there was a re-gendering of the discourse of art patronage in America, with modern art being re-presented—as never before—to the potential collector as being if not masculine then ‘not feminine’. It is argued that the Museum of Modern Art, New York, explicitly set out to re-gender collecting discourse as part of its overall aim of enhancing the status of modern art in America.

Item Type: Article
Identifier: 10.36828/newvistas.199
Keywords: gender, discourse, Museum of Modern Art, art patronage, art collecting
Subjects: Arts > Cultural history
Arts > Gallery and museum
Arts > Art and design history
Related URLs:
Depositing User: Deirdre Robson
Date Deposited: 07 Jun 2022 10:29
Last Modified: 04 Aug 2022 08:33
URI: https://repository.uwl.ac.uk/id/eprint/9148

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