Article

Yoon, H., Olsen, Dennis and Ylanne, V. (2024) Minority ethnic older adults’ perception and behaviour towards COVID-19 public health campaigns in the UK. Communication & Society.

Olsen, Dennis (2024) Consuming royalty: promotional narratives and the British royal family. M/C Journal, 27 (1).

Olsen, Dennis and Strong, Jeremy ORCID: https://orcid.org/0000-0003-4618-3327 (2023) The Joy of Guests: a podcast journey. An interview with Jeremy Strong. New Vistas, 9 (1). pp. 18-21. ISSN 2056-967X

Olsen, Dennis (2023) The portrayal of successful ageing in British prime-time TV advertisements: a concern for the healthcare sector? Studies in Media and Communication, 11 (4). p. 31. ISSN 2325-8071

Olsen, Dennis and Weerawardane, Dinusha (2022) Editor's note. New Vistas, 8 (1). p. 1. ISSN 2056-967X

Olsen, Dennis (2022) The promotional window into society: advertising as indicator and influencer of socio-cultural trends. New Vistas, 8 (1). pp. 47-52. ISSN 2056-967X

Olsen, Dennis and Scott, Charlotte (2021) Different stories. New Vistas, 7 (2). pp. 31-35. ISSN 2056-967X

Olsen, Dennis (2021) Editor's note. New Vistas, 7 (2). ISSN 2056-967X

Olsen, Dennis and Scott, Charlotte (2021) Golden years, wise mentors, and old fools: an updated typology of older characters in British TV advertising. The Journal of Aging and Social Change, 11 (2). pp. 83-94. ISSN 2576-5310

Olsen, Dennis (2021) The impact of camera angles in learning videos on the perception of teaching excellence and emotional connectedness of students in the creative industries. Compass: Journal of Learning and Teaching, 14 (1). pp. 110-120. ISSN 2044-0081

Book Chapter or Section

Olsen, Dennis (2024) Rewriting the myth of invisibility: The presentation of older adults in Australian advertising. In: Diversity in der Wirtschaftskommunikation. Europäische Kulturen in der Wirtschaftskommunikation, 36. Springer Nature. ISBN 978-3-658-43198-3

Conference or Workshop Item

Olsen, Dennis, Brennan, Daniel and Osula, Joy (2024) Towards a Socially Conscious Start-up Brand: EDI in Entrepreneurial Branding. In: Proceedings of the 19th European Conference on Innovation and Entrepreneurship, ECIE 2024, 26-27 Sep 2024, Paris, France.

Paun, Radu and Olsen, Dennis (2022) Video content consumption during the pandemic: developing an innovative SVOD aggregator and communal viewing experience for the UK market. In: AMI Conference 2022, 19 May 2022, Cardiff, Wales.

Olsen, Dennis (2019) How it all began: a history of scholarship on the representation of older adults in German advertising. In: Proceedings of the 19th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), 16-19 May 2019, Ottawa, Canada.

Report

Olsen, Dennis, Crewe, Jon and Nicholls, Marcus ORCID: https://orcid.org/0009-0004-6047-108X (2023) Screening older age: The representation of older adults in British cinema between 2010 and 2022. Project Report. UNSPECIFIED, Centre for Ageing Better.

Other

Olsen, Dennis (2018) Commentary on CAP's regulatory statement: gender stereotypes in advertising. UNSPECIFIED, London, UK. (Unpublished)

Arts Related non-text Outputs

Crewe, Jonathon, Nicholls, Marcus ORCID: https://orcid.org/0009-0004-6047-108X and Olsen, Dennis (2025) The impact of gender on the representation of characters aged over 50 in British films between 2021-22. [Arts Related non-text Outputs]