Article

Olsen, Dennis (2026) "Summer is ours too": The liminal beach, totemic advertising and the visual politics of disability. M/C Journal, 29 (5). ISSN 1441-2616

Olsen, Dennis (2026) Curating age: automation, embodiment, and the design of experience in UK television advertising. M/C Journal, 29 (4). ISSN 1441-2616

Olsen, Dennis (2026) The algorithmic gaze: AI, attention and the ethics of brand perception. Journal of Digital Media & Interaction, 9 (21). pp. 23-40. ISSN 2184-3120

Nicholls, Marcus ORCID: https://orcid.org/0009-0004-6047-108X, Crewe, Jon ORCID: https://orcid.org/0000-0002-4108-1551 and Olsen, Dennis (2026) ‘My Mom Was Old’: Occult Gerascophobia in Hereditary (2018). Horror Studies, 17 (1). pp. 73-94.

Yoon, H., Olsen, Dennis and Ylanne, V. (2024) Minority ethnic older adults’ perception and behaviour towards COVID-19 public health campaigns in the UK. Communication & Society, 37 (4).

Olsen, Dennis (2024) Consuming royalty: promotional narratives and the British royal family. M/C Journal, 27 (1).

Olsen, Dennis and Strong, Jeremy ORCID: https://orcid.org/0000-0003-4618-3327 (2023) The Joy of Guests: a podcast journey. An interview with Jeremy Strong. New Vistas, 9 (1). pp. 18-21. ISSN 2056-967X

Olsen, Dennis (2023) The portrayal of successful ageing in British prime-time TV advertisements: a concern for the healthcare sector? Studies in Media and Communication, 11 (4). p. 31. ISSN 2325-8071

Olsen, Dennis and Weerawardane, Dinusha (2022) Editor's note. New Vistas, 8 (1). p. 1. ISSN 2056-967X

Olsen, Dennis (2022) The promotional window into society: advertising as indicator and influencer of socio-cultural trends. New Vistas, 8 (1). pp. 47-52. ISSN 2056-967X

Olsen, Dennis and Scott, Charlotte (2021) Different stories. New Vistas, 7 (2). pp. 31-35. ISSN 2056-967X

Olsen, Dennis (2021) Editor's note. New Vistas, 7 (2). ISSN 2056-967X

Olsen, Dennis and Scott, Charlotte (2021) Golden years, wise mentors, and old fools: an updated typology of older characters in British TV advertising. The Journal of Aging and Social Change, 11 (2). pp. 83-94. ISSN 2576-5310

Olsen, Dennis (2021) The impact of camera angles in learning videos on the perception of teaching excellence and emotional connectedness of students in the creative industries. Compass: Journal of Learning and Teaching, 14 (1). pp. 110-120. ISSN 2044-0081

Book Chapter or Section

Olsen, Dennis (2025) AI meets advertising: evaluating AI-supported automated eye-tracking solutions to optimise advertising campaigns. In: New Generation Communication: Die Kommunikation in einer veränderten Welt. Europäische Kulturen in der Wirtschaftskommunikation, 37 (37). Springer, Wiesbaden, Germany, pp. 215-241. ISBN 978-3-658-47590-1

Olsen, Dennis (2024) Rewriting the myth of invisibility: The presentation of older adults in Australian advertising. In: Diversity in der Wirtschaftskommunikation. Europäische Kulturen in der Wirtschaftskommunikation, 36. Springer Nature. ISBN 978-3-658-43198-3

Conference or Workshop Item

Olsen, Dennis, Brennan, Daniel and Osula, Joy (2024) Towards a Socially Conscious Start-up Brand: EDI in Entrepreneurial Branding. In: Proceedings of the 19th European Conference on Innovation and Entrepreneurship, ECIE 2024, 26-27 Sep 2024, Paris, France.

Nicholls, Marcus ORCID: https://orcid.org/0009-0004-6047-108X, Crewe, Jon ORCID: https://orcid.org/0000-0002-4108-1551 and Olsen, Dennis (2024) Acting against ageism. In: UWL Research Conference, 24 Jun 2024, London, UK. (Submitted)

Nicholls, Marcus ORCID: https://orcid.org/0009-0004-6047-108X, Crewe, Jon ORCID: https://orcid.org/0000-0002-4108-1551 and Olsen, Dennis (2024) The impact of gender on the representation of characters aged over 50 in British films between 2021-22. In: LSFMD Research Conference (Trajectories), 6 Jun 2024, London, UK. (Submitted)

Paun, Radu and Olsen, Dennis (2022) Video content consumption during the pandemic: developing an innovative SVOD aggregator and communal viewing experience for the UK market. In: AMI Conference 2022, 19 May 2022, Cardiff, Wales.

Olsen, Dennis (2019) How it all began: a history of scholarship on the representation of older adults in German advertising. In: Proceedings of the 19th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), 16-19 May 2019, Ottawa, Canada.

Book

Olsen, Dennis and Strong, Jeremy ORCID: https://orcid.org/0000-0003-4618-3327 (2026) Ageing and Advertising: The promotional portrayal of older adults and ageing in British advertising. Palgrave Macmillan, London. ISBN 9783032377630 (In Press)

Olsen, Dennis European Cultures in Business Communication (2025). Abstracts of the EUKO 2025 Conference: Storytelling -- The Power of Stories and Narratives in Business Communication and Media Discourses. UNSPECIFIED.

Report

Olsen, Dennis (2026) Engagement protocol: co‑producing inclusive ageing policy with local councils across London. Documentation. University of West London, London Research & Policy Partnership, London, UK.

Olsen, Dennis (2026) Evidence gap mapping for local ageing policy: a practical guide and framework for councils and universities across London. Documentation. University of West London, London Research & Policy Partnership, London, UK.

Olsen, Dennis (2026) Policy brief: embedding Arts and Humanities in Ageing Well policy. Documentation. University of West London, London Research & Policy Partnership, London, UK.

Olsen, Dennis, Crewe, Jon ORCID: https://orcid.org/0000-0002-4108-1551 and Nicholls, Marcus ORCID: https://orcid.org/0009-0004-6047-108X (2024) Acting Against Ageism: guidelines for inclusive representation in creative media production. Manual. University of West London.

Olsen, Dennis, Crewe, Jon and Nicholls, Marcus ORCID: https://orcid.org/0009-0004-6047-108X (2023) Screening older age: The representation of older adults in British cinema between 2010 and 2022. Project Report. UNSPECIFIED, Centre for Ageing Better.

Other

Olsen, Dennis (2018) Commentary on CAP's regulatory statement: gender stereotypes in advertising. UNSPECIFIED, London, UK. (Unpublished)

Olsen, Dennis A practical approach for embedding stakeholder perspectives in creative production. UNSPECIFIED.

Arts Related non-text Outputs

Crewe, Jonathon, Nicholls, Marcus ORCID: https://orcid.org/0009-0004-6047-108X and Olsen, Dennis (2025) The impact of gender on the representation of characters aged over 50 in British films between 2021-22. [Arts Related non-text Outputs]