The promotional window into society: advertising as indicator and influencer of socio-cultural trends

Lists

Olsen, Dennis (2022) The promotional window into society: advertising as indicator and influencer of socio-cultural trends. New Vistas, 8 (1). pp. 47-52. ISSN 2056-967X

[thumbnail of Olsen, D.A. (2022) The promotional window into society.pdf]

Preview

PDF
Olsen, D.A. (2022) The promotional window into society.pdf - Published Version
Available under License Creative Commons Attribution.
Download (1MB) | Preview

Official URL: https://doi.org/10.36828/newvistas.200

Abstract

In this position paper, I argue for a structurationist understanding of advertising, exploring the current standing of advertising within western cultures, establishing advertising’s nature as a ‘distorting mirror’ of socio-cultural trends that can provide insight into the mental images and expectations of its target audience. Outlining aspects of the reciprocal relationship between society and advertising, by showcasing how advertising can impact its audiences, the paper provides relevant takeaways of this view of advertising for both academics and brand managers.

Item Type:	Article
Identifier:	10.36828/newvistas.200
Keywords:	advertising, sociology of structuration, symbolic consumption, cultivation theory
Subjects:	Graphic arts > Advertising Media > Branding Media > Media history and theory Media > Public relations Social sciences > Communication and culture
Related URLs:	Publisher
Depositing User:	Dennis Olsen
Date Deposited:	30 May 2022 10:28
Last Modified:	06 Feb 2024 16:10
URI:	https://repository.uwl.ac.uk/id/eprint/9121

Downloads

Downloads per month over past year

Actions (login required)

View Item

References

Bandura, A. (1971). Social Learning Theory. General Learning Press.

Basbug, B. (2013). Ewige Jugend: Mythos in einer alternden Gesellschaft. Der Trend des ‘jungen Alterns’ in der Werbung. In C. Schwender, D. Hoffmann and W. Reissmann (Eds.), Screening Age. Medienbilder – Stereotype – Altersdiskriminierung (pp. 97–113). Kopead.

Cluley, R. (2017). Essentials of Advertising. Kogan Page.

Gerbner, G., Gross, L., Morgan, M., Signorielli, N. and Shanahan, J. (2002). Growing up with television: Cultivation Processes. In J. Bryant and D. Zillmann (Eds.), Media Effects. Advances in Theory and Research (pp. 43–68). Lawrence Erlsbaum Associates.

Goffman, E. (1979). Gender Advertisement. Harvard University Press.

Hall, S., Critcher, C., Jefferson, T., Clarke, J. and Roberts, B. (2013). Policing the crisis. Palgrave.

Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. In L.A. Samovar, R.E. Porter and E.R. McDaniel (Eds.), Intercultural Communication (pp. 19–33). Wadsworth.

Ingenkamp, K. (1996). Werbung und Gesellschaft. Hintergründe und Kritik der kulturwissenschaftlichen Reflexion von Werbung. Peter Lang.

Karmasin, H. (2020). Produkte als Botschaften: Konsumenten, Marken und Produktstrategien. Redline.

Kühne, B. (2007). Ganz schön alt. Zum Bild des (weiblichen) Alters in der Werbung. Eine
semiotische Betrachtung. In U. Pasero, G.M. Backes and K.R. Schroeter (Eds.), Altern in
Gesellschaft. Ageing – Diversity – Inclusion (pp. 77–110). Springer VS.

Leiss, W., Kline, S. Jhally, S. and Botterill, J. (2005). Social Communication in Advertising. Consumption in the Media Marketplace. Routledge.

Luhmann, N. (2000). The Reality of Mass Media. Polity Press.

Schmidt, S.J. and Spiess, B. (1994). Die Geburt der schönen Bilder. Fernsehwerbung aus der Sicht der Kreativen. Westdeutscher Verlag.

Stöckl, H. (2012). Werbekommunikation semiotisch. In N. Janich (Ed.), Handbuch Werbekommunikation. Sprachwissenschaftliche und interdisziplinäre Zugänge (pp. 243-262). UTB Francke.

Tanner, K. (1997). Theories of Culture. Augsburg Fortress.

Welzer, H. (2002). Das kommunikative Gedächtnis. Eine Theorie der Erinnerung. Beck.

Willems, H. and Kaut, Y. (2003). Theatralität der Werbung. Walter de Gruyter.

Tools