The promotional window into society: advertising as indicator and influencer of socio-cultural trends

Olsen, Dennis (2022) The promotional window into society: advertising as indicator and influencer of socio-cultural trends. New Vistas, 8 (1). pp. 47-52. ISSN 2056-967X

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Abstract

In this position paper, I argue for a structurationist understanding of advertising, exploring the current standing of advertising within western cultures, establishing advertising’s nature as a ‘distorting mirror’ of socio-cultural trends that can provide insight into the mental images and expectations of its target audience. Outlining aspects of the reciprocal relationship between society and advertising, by showcasing how advertising can impact its audiences, the paper provides relevant takeaways of this view of advertising for both academics and brand managers.

Item Type: Article
Keywords: advertising, sociology of structuration, symbolic consumption, cultivation theory
Subjects: Graphic arts > Advertising
Media > Branding
Media > Media history and theory
Media > Public relations
Social sciences > Communication and culture
Related URLs:
Depositing User: Dennis Olsen
Date Deposited: 30 May 2022 10:28
Last Modified: 01 Jun 2022 16:02
URI: http://repository.uwl.ac.uk/id/eprint/9121

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