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Wojciech Lara, Szymon 
ORCID: https://orcid.org/0000-0002-1120-2092, Tsiami, Amalia ORCID: https://orcid.org/0000-0002-1122-4814, Ryan, Philippa and Cross, Peter
(2021)
Defining crop terminology, crucial in tackling food & nutrition insecurity.
Baking Europe (Winter).
pp. 24-29.
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Abstract
The interest in new, innovative food products, diets and ingredients is constantly growing worldwide. Food technology experts are challenged with inventing new ways of product reformulation, usually appealing to the current food trends, such as ‘veganism’, ‘clean label’ and ‘free from’. Modern consumers are more health conscious than ever before, trying to navigate through a store to find the new ‘health conscious’ and ‘clean’ food options.
From the food industry’s perspective, complete understanding of consumers’ feelings and needs is dependent upon clear communication through a common language. The communication most often occurs via physical objects, like the product packaging, and the contents within - in line with the linguistic theory of “Signifier and Signified”. This theory perfectly shows how words with a positive connotation such as vegan or organic, present a mental image of ‘healthy’, ‘good’ products which can be linked to a ‘happy’, ‘healthy’ and ‘wealthy’ lifestyle & ideology. The complexity of the information embodied in the verbal capsule is alive and difficult to quantify. Products that inhibit one or more of the characteristics are usually sold under collective trademarks where official certifications play a crucial role.
| Item Type: | Article |
|---|---|
| Subjects: | Hospitality and tourism > Culinary arts > Food studies Hospitality and tourism |
| Related URLs: | |
| Depositing User: | Amalia Tsiami |
| Date Deposited: | 07 Dec 2021 18:51 |
| Last Modified: | 06 Feb 2024 16:08 |
| URI: | https://repository.uwl.ac.uk/id/eprint/8469 |
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