TAKE A NEW TURN: Relationships between corporate identity management and corporate reputation in a hospitality context

Foroudi, Pantea, Marvi, Reza, Izadi. Z. D, Javad and Pirzadeh, Pouya (2020) TAKE A NEW TURN: Relationships between corporate identity management and corporate reputation in a hospitality context. In: A framework for identifying antecedents of marketing capability and its relation to company’s core competences. Routledge. (In Press)

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Abstract

What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favourably? Results showed that philosophy, vision, mission, and top management driving force positively influence corporate identity management.

Item Type: Book Section
Additional Information: This is an Accepted Manuscript of a book chapter due to be published by Routledge/CRC Press in 'A framework for identifying antecedents of marketing capability and its relation to company’s core competences'. The final published chapter will be available online at: https://www.routledge.com and https://www.crcpress.com
Uncontrolled Keywords: corporate history; country of origin; top management driving force; corporate identity management; innovation adoption; corporate reputation
Subjects: Business and finance > Business and management > Business operations
Business and finance > Business and management > Business systems
Business and finance > Small business > Ethnic enterprises
Business and finance > Small business
Related URLs:
Depositing User: Javad Izadi Zadeh Darjezi
Date Deposited: 28 Sep 2020 08:37
Last Modified: 08 Oct 2020 09:43
URI: http://repository.uwl.ac.uk/id/eprint/7335

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