Foroudi, Pantea, Marvi, Reza, Izadi, Javad ORCID: https://orcid.org/0000-0001-5607-5077 and Pirzadeh, Pouya
(2021)
Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context.
In:
A framework for identifying antecedents of marketing capability and its relation to company’s core competences.
Routledge, Taylor & Francis group.
ISBN 9781003080572