Foroudi, Pantea, Marvi, Reza, Izadi, Javad ORCID: https://orcid.org/0000-0001-5607-5077 and Pirzadeh, Pouya (2021) Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context. In: A framework for identifying antecedents of marketing capability and its relation to company’s core competences. Routledge, Taylor & Francis group. ISBN 9781003080572

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Abstract

What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favourably? Results showed that philosophy, vision, mission, and top management driving force positively influence corporate identity management.

Item Type:	Book Chapter or Section
Additional Information:	This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Building Corporate Identity, Image and Reputation in the Digital Era on 30 July 2021, available online: https://doi.org/10.4324/9781003080572
Keywords:	corporate history; country of origin; top management driving force; corporate identity management; innovation adoption; corporate reputation
Subjects:	Business and finance > Business and management > Business operations Business and finance > Business and management > Business systems Business and finance > Small business > Ethnic enterprises Business and finance > Small business
Related URLs:	Publisher Publisher
Date Deposited:	28 Sep 2020
Dates:	Date Publication status 1 September 2020 Accepted 30 July 2021 Published
School, department or research centre:	Claude Littner Business School
Keywords:	corporate history; country of origin; top management driving force; corporate identity management; innovation adoption; corporate reputation
URI:	https://repository.uwl.ac.uk/id/eprint/7335

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