Items where Author is "Bowie, David"
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Article
Bowie, David, Paraskevas, Alexandros 
ORCID: https://orcid.org/0000-0003-1556-5293 and Mariussen, Anastasia
(2014)
Technology-driven online marketing performance measurement: lessons from affiliate marketing.
International Journal of Online Marketing, 4 (4).
pp. 1-16.
ISSN 2156-1753
Wang, Xuan Lorna ORCID: https://orcid.org/0000-0003-4710-3579 and Bowie, David
(2009)
Revenue management: the impact on business‐to‐business relationships.
Journal of Services Marketing, 23 (1).
pp. 31-41.
ISSN 0887-6045
