Factors impacting backers’ behavior in reward-based crowdfunding: a systematic review study

Alhammad, Muna, Tan, Chekfoung ORCID: https://orcid.org/0000-0002-0584-3512, Alsarhani, Noha and Asnira Zolkepli, Izzal (2020) Factors impacting backers’ behavior in reward-based crowdfunding: a systematic review study. In: MENACIS 2020, Third International Conference, 3-4 Dec 2020, Virtual Conference. (In Press)

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With the proliferation of using internet technology, reward-based crowd-funding (RBCF) is seen as alternative finance in the Fintech industry. It al-lows fund-seekers to pledge an investment through RBCF platforms such as Kickstarter for funding their projects. Backers will get a reward in return. Research has shown that factors impacting the backers' behavior are crucial in determining the success of RBCF campaigns. However, there is a litera-ture gap in providing a holistic view of these factors. Therefore, this paper aims to develop a conceptual model that consists of factors impacting back-ers' behavior by conducting a systematic literature review (SLR). This paper contributes theoretically by addressing the research gap, and the findings contribute empirically, particularly to the fund-seekers, for increasing their chances for a successful campaign.

Item Type: Conference or Workshop Item (Paper)
Subjects: Business and finance > Business and management > Business systems
Computing > Information management
Computing > Innovation and user experience > Usability
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Depositing User: Chekfoung Tan
Date Deposited: 10 Dec 2020 16:32
Last Modified: 02 Dec 2021 02:45
URI: https://repository.uwl.ac.uk/id/eprint/7533


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