Alhammad, Muna, Tan, Chekfoung ORCID: https://orcid.org/0000-0002-0584-3512, Alsarhani, Noha and Asnira Zolkepli, Izzal (2020) Factors impacting backers’ behavior in reward-based crowdfunding: a systematic review study. In: MENACIS 2020, Third International Conference, 3-4 Dec 2020, Virtual Conference. (In Press)

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Abstract

With the proliferation of using internet technology, reward-based crowd-funding (RBCF) is seen as alternative finance in the Fintech industry. It al-lows fund-seekers to pledge an investment through RBCF platforms such as Kickstarter for funding their projects. Backers will get a reward in return. Research has shown that factors impacting the backers' behavior are crucial in determining the success of RBCF campaigns. However, there is a litera-ture gap in providing a holistic view of these factors. Therefore, this paper aims to develop a conceptual model that consists of factors impacting back-ers' behavior by conducting a systematic literature review (SLR). This paper contributes theoretically by addressing the research gap, and the findings contribute empirically, particularly to the fund-seekers, for increasing their chances for a successful campaign.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Business and finance > Business and management > Business systems Computing > Information management Computing > Innovation and user experience > Usability
Related URLs:	Organisation
Depositing User:	Chekfoung Tan
Date Deposited:	10 Dec 2020 16:32
Last Modified:	04 Nov 2024 12:32
URI:	https://repository.uwl.ac.uk/id/eprint/7533

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