Celebrity chefs and the construction of taste: from über macho to culinary crusader

Lengyel, Ariane and Gatley, Andy (2016) Celebrity chefs and the construction of taste: from über macho to culinary crusader. In: CHME Annual Research Conference 2016, 4-6 May 2016, Belfast. (Unpublished)

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Abstract

Food is an essential part of our lives and is clearly more than simply a physiological requirement As such, the study of food is a useful means to help us understand important social and cultural factors that influence the way we live our lives. Taste is intrinsically linked to food, both from a gustatory aspect as well as from an aesthetic perspective. Aesthetically, taste can serve as a social discriminator because it implies notions of choice. Within this arena, the celebrity chef has become an important part of contemporary British society as an arbiter in transmitting concepts of taste and distinction through television and other media. The celebrity chef is now a modern cultural figure that embodies notions of contemporary shifts in attitudes towards cooking, ethics, consumption, culinary taste, gender and cultural capital. This work in progress will seek to determine links between the construction of taste and celebrity chefs. The proposed methodology is qualitative content analysis through the scrutiny of chosen television shows and cookbooks. The conclusions may suggest that the chefs have some influence in conveying messages of public health, lifestyle and food choices through their television shows, cookbooks and internet presence and therefore may be players within a wider sociological phenomenon

Item Type: Conference or Workshop Item (Paper)
Subjects: Hospitality and tourism > Culinary arts > Food studies
Depositing User: Ariane Lengyel
Date Deposited: 17 May 2018 09:57
Last Modified: 17 May 2018 10:57
URI: http://repository.uwl.ac.uk/id/eprint/4992

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