Advertising online in the Age of Reputation

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Brewe, Kristin (2016) Advertising online in the Age of Reputation. [Teaching Resource] (Unpublished)

Microsoft PowerPoint (Guest lecture on online brand presence)
Kristin_Brewe_Brand_Talk_July.pptx - Presentation
Available under License Creative Commons Attribution Non-commercial No Derivatives.
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Abstract

This presentation highlights the challenges for brands-- particularly in terms of their online presence-- in what the author terms "the age of reputation." Positing that traditional approaches to marketing and promotional communications no longer work in today's environment, best practice guidance and real world examples are provided to illustrate paths for business success. (More detailed commentary is available in the notes view of the presentation.)

Item Type:	Teaching Resource
Keywords:	Marketing, advertising, brand management, digital media
Subjects:	Social sciences > Communication and culture Business and finance
Related URLs:	Organisation Organisation Author Author
Depositing User:	Kristin Brewe
Date Deposited:	01 Aug 2016 13:07
Last Modified:	28 Aug 2021 07:21
URI:	https://repository.uwl.ac.uk/id/eprint/2803