Items where Subject is "Branding"

Group by: Creators | Item Type
Number of items at this level: 15.

Article

Bakalka, Laura and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2018) Informing personal branding through self-assessed handwriting analysis: proposal of a supportive online platform. Visible Language, 52 (3). pp. 9-29. ISSN 0022-2224

Guzman, Bernardo Meza and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2017) Brand authenticity: the moral duty on communicating moral values. BrandTrends, Journal of Strategic Communication and Branding, 13 (13). pp. 42-52. ISSN 2237-8529

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2019) Like a chameleon: the polychromatic virtue of dynamic brands. Journal of Product & Brand Management, 28 (4). pp. 445-461. ISSN 1061-0421

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2017) Participation ahead: perceptions of Masters degree students on reciprocal peer learning activities. Journal of Learning Design, 10 (2). pp. 14-24. ISSN 1832-8342

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2021) Smart brands and identities: building friendly bridges between design and smartness. Interaction Design & Architecture(s) Journal (IxD&A), 47. pp. 191-214. ISSN 1826-9745

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876, Leitao, Sandra, Mealha, Oscar and Dunning, Ben (2020) Typography: the constant vector of dynamic logos. Visual Communication. ISSN 1470-3572

Olsen, Dennis (2021) The impact of camera angles in learning videos on the perception of teaching excellence and emotional connectedness of students in the creative industries. Compass: Journal of Learning and Teaching, 14 (1). pp. 110-120. ISSN 2044-0081

Olsen, Dennis (2023) The portrayal of successful ageing in British prime-time TV advertisements: a concern for the healthcare sector? Studies in Media and Communication, 11 (4). p. 31. ISSN 2325-8071

Olsen, Dennis (2022) The promotional window into society: advertising as indicator and influencer of socio-cultural trends. New Vistas, 8 (1). pp. 47-52. ISSN 2056-967X

Selvam, Rejina M. and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2019) Employees as advertisers: on the effects of internal advertising using a flexible online brand center platform. Tripodos, 43. pp. 119-133. ISSN 1138-3305

Yazici, Edanur, Murji, Karim ORCID: https://orcid.org/0000-0001-7490-7906, Keith, Michael, Pile, Steve, Solomos, John and Wang, Ying (2023) ‘London is avocado on toast’: the urban imaginaries of the #LondonIsOpen campaign. Urban Studies. ISSN 0042-0980

Book Section

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2018) Framing organisational knowledge through the brand. In: Handbook of Research on Knowledge Management for Contemporary Business Environments. IGI Global. ISBN 9781522537250

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 and Kreutz, Elizete (2021) The HOW behind the story: a framework for the design of brand narrative. In: Design, Visual Communication and Branding. Cambridge Scholars Publishing, Newcastle, UK. (In Press)

Conference or Workshop Item

Paun, Radu and Olsen, Dennis (2022) Video content consumption during the pandemic: developing an innovative SVOD aggregator and communal viewing experience for the UK market. In: AMI Conference 2022, 19 May 2022, Cardiff, Wales.

Video

Harrison, Roopinder (2018) Interview with Peter Mead, Chairman Omnicom Europe, Abbott Mead Vickers BBDO. [Video]

This list was generated on Fri Mar 29 08:35:34 2024 UTC.

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