Items where Subject is "Branding"

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Group by: Creators | Item Type
Number of items at this level: 8.

Article

Bakalka, Laura and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2018) Informing personal branding through self-assessed handwriting analysis: proposal of a supportive online platform. Visible Language, 52 (3). pp. 9-29. ISSN 0022-2224

Guzman, Bernardo Meza and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2017) Brand authenticity: the moral duty on communicating moral values. BrandTrends, Journal of Strategic Communication and Branding, 13 (13). pp. 42-52. ISSN 2237-8529

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2019) Like a chameleon: the polychromatic virtue of dynamic brands. Journal of Product & Brand Management, 28 (4). pp. 445-461. ISSN 1061-0421

Lelis, Catarina (2017) Participation ahead: perceptions of Masters degree students on reciprocal peer learning activities. Journal of Learning Design, 10 (2). pp. 14-24. ISSN 1832-8342

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876, Leitao, Sandra, Mealha, Oscar and Dunning, Ben (2020) Typography: the constant vector of dynamic logos. Visual Communication. ISSN 1470-3572 (In Press)

Selvam, Rejina M. and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2019) Employees as advertisers: on the effects of internal advertising using a flexible online brand center platform. Tripodos, 43. pp. 119-133. ISSN 1138-3305

Book Section

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2018) Framing organisational knowledge through the brand. In: Handbook of Research on Knowledge Management for Contemporary Business Environments. IGI Global. ISBN 9781522537250

Video

Harrison, Roopinder (2018) Interview with Peter Mead, Chairman Omnicom Europe, Abbott Mead Vickers BBDO. [Video]

This list was generated on Sun Oct 25 06:03:41 2020 UTC.

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