Items where Subject is "Advertising"

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Number of items at this level: 5.

G

Guzman, Bernardo Meza and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2017) Brand authenticity: the moral duty on communicating moral values. BrandTrends, Journal of Strategic Communication and Branding, 13 (13). pp. 42-52. ISSN 2237-8529

H

Harrison, Roopinder (2018) Interview with Peter Mead, Chairman Omnicom Europe, Abbott Mead Vickers BBDO. [Video]

L

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 and Kreutz, Elizete (2021) The HOW behind the story: a framework for the design of brand narrative. In: Design, Visual Communication and Branding. Cambridge Scholars Publishing, Newcastle, UK. (In Press)

O

Olsen, Dennis and Scott, Charlotte (2021) Golden Years, Wise Mentors and Old Fools: An updated typology of older characters in British TV advertising. The Journal of Aging and Social Change, 11 (2). pp. 83-94. ISSN 2576-5310

S

Selvam, Rejina M. and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2019) Employees as advertisers: on the effects of internal advertising using a flexible online brand center platform. Tripodos, 43. pp. 119-133. ISSN 1138-3305

This list was generated on Wed Oct 27 16:30:36 2021 UTC.

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