Items where Author is "Bowie, David"

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Bowie, David, Paraskevas, Alexandros ORCID: and Mariussen, Anastasia (2014) Technology-driven online marketing performance measurement: lessons from affiliate marketing. International Journal of Online Marketing, 4 (4). pp. 1-16. ISSN 2156-1753

Wang, Xuan Lorna ORCID: and Bowie, David (2009) Revenue management: the impact on business‐to‐business relationships. Journal of Services Marketing, 23 (1). pp. 31-41. ISSN 0887-6045

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