The portrayal of Olympic athletes defies traditional gender stereotypes: A content analysis of the 2018 Winter Olympics news outlets

Hoggins, Kirsty and Görzig, Anke (2019) The portrayal of Olympic athletes defies traditional gender stereotypes: A content analysis of the 2018 Winter Olympics news outlets. New Vistas, 4 (2). pp. 38-43.

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Abstract

Our research indicates how, in contrast to traditional gender stereotypes, the portrayal of Olympic athletes in news articles shows female athletes to be just as competent as male athletes and male athletes to be just as warm as female athletes.

Item Type: Article
Additional Information: © 2019 University of West London
Subjects: Education
Psychology
Depositing User: Anke Goerzig
Date Deposited: 17 Jan 2019 14:30
Last Modified: 07 May 2019 14:41
URI: http://repository.uwl.ac.uk/id/eprint/5750

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