Social media revenue streams and social business models facing traditional challenges of eBusiness

Benson, Vladlena (2013) Social media revenue streams and social business models facing traditional challenges of eBusiness. Global Business and Economics Anthology, 2. pp. 24-35. ISSN 1553-1392

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Abstract

In recent years social media has earned its place in the digital business landscape. However, as the technology matures, it is yet to be determined whether social applications represent a true paradigm shift in the way digital business is conducted or is merely a new communication platform for doing the old things new way. A decade ago similar expectations from the World Wide Web arose; many saw a paradigm shift as the new internet technology created business opportunities, some expectations have fallen short of being realised. However, the dot com boom had a great influence on the way we approach social media a decade later. Success of technology depends on its potential to generate revenue. In that sense the dotcom boom has paved the wave for a more pragmatic approach to business social media uses. Especially after the disillusionment following the Facebook IPO, a stronger focus on the definition of social revenue streams has become evident. Based on a systematic review of ebusiness models and their revenue models (Timmers, 1999; Mahadevan, 2000; Magretta, 2001; Amit & Zott, 2000), a framework for the social media revenue stream taxonomy is presented. The framework is relevant not only to the mature social technology ( e.g. social marketing, CRM, social gaming, etc.) but also to the emerging trends, and takes a case of Zynga, a major social gaming industry player for discussion.

Item Type: Article
Subjects: Business and finance > Business and management
Computing
Business and finance
Related URLs:
Depositing User: Vladlena Benson
Date Deposited: 17 Jan 2014 13:56
Last Modified: 22 Sep 2017 14:35
URI: http://repository.uwl.ac.uk/id/eprint/3872

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