Analyzing the strategic role of social networking in firm growth and productivity

Benson, Vladlena, Tuninga, Ronald and Saridakis, George, eds. (2016) Analyzing the strategic role of social networking in firm growth and productivity. Business Science Reference, Hershey, U.S.. ISBN 9781522505594

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Abstract

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm.

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Item Type: Book
Subjects: Business and finance > Business and management
Social sciences > Communication and culture
Business and finance
Social sciences
Depositing User: Vladlena Benson
Date Deposited: 31 May 2016 11:01
Last Modified: 11 Sep 2017 11:37
URI: http://repository.uwl.ac.uk/id/eprint/3851

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