Symbols of strategy: understanding organizations through the meaning attached to strategic objects

Garlick, Ashley (2017) Symbols of strategy: understanding organizations through the meaning attached to strategic objects. In: UWL Doctoral Students' Conference, 24 May 2017, London, UK. (Unpublished)

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Abstract

This poster will outline the proposed approach, method and key themes of the research. The thesis will seek to explore the strategic practice of a third sector organization using a symbolic interactionist perspective. It will do this by identifying the key symbols that influence the environment in which actors operate. It will then explore the meaning these actors attach to these symbols, and how this influences their construct of their ‘world’. Finally, it will explore the action individuals and groups take because of these symbols, and how this in turn influences the world construct of others.

The research will use a single embedded case study approach. The method used with combine document analysis of current and historical strategic episodes and objects, semi-structured in-depth interviews with actors from the different groups and direct participant observation of current interactive strategizing episodes. Themes will then be coded and analysed resulting in a new framework that helps understand how different actor groups engage with strategy.

Item Type: Conference or Workshop Item (Poster)
Subjects: Business and finance > Business and management > Strategy
Hospitality and tourism
Depositing User: Ashley Garlick
Date Deposited: 30 May 2017 08:28
Last Modified: 30 May 2017 08:28
URI: http://repository.uwl.ac.uk/id/eprint/3367

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