Youssef, Moustafa Haj (2013) Strategic tensions within the smartphones industry: the case of BlackBerry. VISTAS: Education, Economy and Community, 3. pp. 125-141. ISSN 2047-7449
Preview |
PDF
Youssef-2013-Strategic-tensions-within-the-smartphones-industry.pdf - Published Version Download (318kB) | Preview |
Abstract
This paper reviews some aspects of corporate strategy in a well-known smart phone provider. Two approaches to strategy are analysed: one concerning the industry and the other related to the organization. A general introduction on the smart phones industry is given followed by specific background on BlackBerry. Two perspectives are explored: the first talks about the paradox of compliance and choice within the industry and the second discusses the paradox of control and chaos in BlackBerry. The paper concludes with a brief overview on the company performance from 2006 to 2012 leading to some recommendations.
Item Type: | Article |
---|---|
Additional Information: | © 2013 The University of West London |
Keywords: | BlackBerry, smart phones, corporate strategy, competitive strategy |
Subjects: | Business and finance > Business and management Business and finance |
Depositing User: | Dominic Walker |
Date Deposited: | 21 Mar 2017 09:21 |
Last Modified: | 06 Feb 2024 15:52 |
URI: | https://repository.uwl.ac.uk/id/eprint/3240 |
Downloads
Downloads per month over past year
Actions (login required)
View Item |