Ruizalba, Jose, Vallespín, María and González Porras, José Luis (2015) Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction. Tourism & Management Studies, 11 (1). pp. 173-181. ISSN 2182-8466
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This study analyses some of the factors comprising Internal Market Orientation (IMO) in family businesses in Andalusia (Spain): Management Concern, Training and Work-Family-Balance. Corporate Volunteering (CV) has been incorporated for the first time in IMO. A statistical analysis shows that CV can be inserted within the dimension of response to internal market intelligence and, its incorporation is proposed for future IMO models as a part of Corporate Social Responsibility (CSR). The impact of some factors on Job Satisfaction has also been considered. The two most influential factors on Job Satisfaction are CV and Work-Family-Balance.
|Additional Information:||This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.|
|Uncontrolled Keywords:||Internal marketing orientation, corporate volunteering, RSC, job satisfaction|
|Subjects:||Hospitality and tourism
Business and finance
|Depositing User:||Jose Ruiz Alba Robledo|
|Date Deposited:||10 Mar 2016 17:27|
|Last Modified:||26 Jan 2017 10:53|
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