Ruizalba, Jose, Vallespín, María and González Porras, José Luis (2015) Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction. Tourism & Management Studies, 11 (1). pp. 173-181. ISSN 2182-8466

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Abstract

This study analyses some of the factors comprising Internal Market Orientation (IMO) in family businesses in Andalusia (Spain): Management Concern, Training and Work-Family-Balance. Corporate Volunteering (CV) has been incorporated for the first time in IMO. A statistical analysis shows that CV can be inserted within the dimension of response to internal market intelligence and, its incorporation is proposed for future IMO models as a part of Corporate Social Responsibility (CSR). The impact of some factors on Job Satisfaction has also been considered. The two most influential factors on Job Satisfaction are CV and Work-Family-Balance.

Item Type:	Article
Additional Information:	This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Keywords:	Internal marketing orientation, corporate volunteering, RSC, job satisfaction
Subjects:	Hospitality and tourism Business and finance
Depositing User:	Jose Ruiz Alba Robledo
Date Deposited:	10 Mar 2016 17:27
Last Modified:	06 Feb 2024 15:44
URI:	https://repository.uwl.ac.uk/id/eprint/1793

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