Keeping promises: Professor Christian Grönroos. Interview

Ruizalba, Jose and Hafeez, Khalid (2015) Keeping promises: Professor Christian Grönroos. Interview. New Vistas, 1 (1). pp. 38-43. ISSN 2056-9688

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Abstract

Jose Ruizalba and Khalid Hafeez introduce the reader to Christian Grönroos, from the Hanken School of Economics in Helsinki, and to his vision, as a Legend in Marketing, of the future of interactive marketing

Item Type: Article
Uncontrolled Keywords: service management; service logic; interactive marketing; part-time marketers; internal marketing
Subjects: Management and marketing
Depositing User: Jose Ruiz Alba Robledo
Date Deposited: 11 Mar 2016 08:09
Last Modified: 13 Jun 2016 13:30
URI: http://repository.uwl.ac.uk/id/eprint/1795

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