Ruizalba, Jose and Hafeez, Khalid (2015) Keeping promises [Interview]. New Vistas, 1 (1). pp. 38-43. ISSN 2056-9688
Preview |
PDF
Ruizalba. Keeping promises.vol1_iss1_art7_23April2015.pdf - Published Version Download (331kB) | Preview |
Official URL: http://www.uwl.ac.uk/research/new-vistas-journal/v...
Abstract
Jose Ruizalba and Khalid Hafeez introduce the reader to Christian Grönroos, from the Hanken School of Economics in Helsinki, and to his vision, as a Legend in Marketing, of the future of interactive marketing.
Item Type: | Article |
---|---|
Additional Information: | © University of West London 2015 |
Keywords: | service management; service logic; interactive marketing; part-time marketers; internal marketing |
Subjects: | Business and finance |
Depositing User: | Jose Ruiz Alba Robledo |
Date Deposited: | 11 Mar 2016 08:09 |
Last Modified: | 06 Feb 2024 15:44 |
URI: | https://repository.uwl.ac.uk/id/eprint/1795 |
Downloads
Downloads per month over past year
Actions (login required)
View Item |