Ruizalba, Jose and Hafeez, Khalid (2015) Keeping promises [Interview]. New Vistas, 1 (1). pp. 38-43. ISSN 2056-9688

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Abstract

Jose Ruizalba and Khalid Hafeez introduce the reader to Christian Grönroos, from the Hanken School of Economics in Helsinki, and to his vision, as a Legend in Marketing, of the future of interactive marketing.

Item Type:	Article
Additional Information:	© University of West London 2015
Keywords:	service management; service logic; interactive marketing; part-time marketers; internal marketing
Subjects:	Business and finance
Depositing User:	Jose Ruiz Alba Robledo
Date Deposited:	11 Mar 2016 08:09
Last Modified:	06 Feb 2024 15:44
URI:	https://repository.uwl.ac.uk/id/eprint/1795

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