Wang, Xuan Lorna, Heo, Cindy, Schwartz, Zvi, Legohérel, Patrick and Specklin, Frédéric (2015) Revenue management: progress, challenges, and research prospects. Journal of Travel & Tourism Marketing, 32 (7). pp. 797-811. ISSN 1054-8408
JTTM paper - final (LW - 3rd Dec14).pdf - Draft Version
Restricted to Repository staff only until 21 February 2017.
This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social media impacts on RM, RM system, applications of RM in non-traditional service sectors, and RM education and training. We argue that these developments have far-reaching implications for real-world RM practice and anticipate that the topic areas will continue to be popular for hospitality and tourism research in the foreseeable future.
|Uncontrolled Keywords:||Total revenue management, big data analytics, distribution, revenue integrity, customer relationship management, social media, revenue management system, education and training|
|Subjects:||Hospitality and tourism
Business and finance
|Depositing User:||Lorna Wang|
|Date Deposited:||05 Jan 2016 09:28|
|Last Modified:||06 Dec 2016 14:51|
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