Revenue management: progress, challenges, and research prospects

Wang, Xuan Lorna, Heo, Cindy, Schwartz, Zvi, Legohérel, Patrick and Specklin, Frédéric (2015) Revenue management: progress, challenges, and research prospects. Journal of Travel & Tourism Marketing, 32 (7). pp. 797-811. ISSN 1054-8408

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This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social media impacts on RM, RM system, applications of RM in non-traditional service sectors, and RM education and training. We argue that these developments have far-reaching implications for real-world RM practice and anticipate that the topic areas will continue to be popular for hospitality and tourism research in the foreseeable future.

Item Type: Article
Uncontrolled Keywords: Total revenue management, big data analytics, distribution, revenue integrity, customer relationship management, social media, revenue management system, education and training
Subjects: Hospitality and tourism
Business and finance
Depositing User: Lorna Wang
Date Deposited: 05 Jan 2016 09:28
Last Modified: 06 Dec 2016 14:51

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