Wang, Xuan Lorna ORCID: https://orcid.org/0000-0003-4710-3579, Heo, Cindy, Schwartz, Zvi, Legohérel, Patrick and Specklin, Frédéric (2015) Revenue management: progress, challenges, and research prospects. Journal of Travel & Tourism Marketing, 32 (7). pp. 797-811. ISSN 1054-8408

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Abstract

This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social media impacts on RM, RM system, applications of RM in non-traditional service sectors, and RM education and training. We argue that these developments have far-reaching implications for real-world RM practice and anticipate that the topic areas will continue to be popular for hospitality and tourism research in the foreseeable future.

Item Type:	Article
Identifier:	10.1080/10548408.2015.1063798
Additional Information:	© 2015 Taylor & Francis. This is an Author's Accepted Manuscript of an article published in Journal of Travel & Tourism Marketing, Volume 32, Issue 7, available online at: https://doi.org/10.1080/10548408.2015.1063798.
Keywords:	Total revenue management, big data analytics, distribution, revenue integrity, customer relationship management, social media, revenue management system, education and training
Subjects:	Hospitality and tourism Business and finance
Depositing User:	Lorna Wang
Date Deposited:	05 Jan 2016 09:28
Last Modified:	04 Nov 2024 12:20
URI:	https://repository.uwl.ac.uk/id/eprint/1460

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