Article

Guzman, Bernardo Meza and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2017) Brand authenticity: the moral duty on communicating moral values. BrandTrends, Journal of Strategic Communication and Branding, 13 (13). pp. 42-52. ISSN 2237-8529

Olsen, Dennis (2022) The promotional window into society: advertising as indicator and influencer of socio-cultural trends. New Vistas, 8 (1). pp. 47-52. ISSN 2056-967X

Olsen, Dennis and Scott, Charlotte (2021) Different stories. New Vistas, 7 (2). pp. 31-35. ISSN 2056-967X

Olsen, Dennis and Scott, Charlotte (2021) Golden years, wise mentors, and old fools: an updated typology of older characters in British TV advertising. The Journal of Aging and Social Change, 11 (2). pp. 83-94. ISSN 2576-5310

Selvam, Rejina M. and Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 (2019) Employees as advertisers: on the effects of internal advertising using a flexible online brand center platform. Tripodos, 43. pp. 119-133. ISSN 1138-3305

Book Section

Lelis, Catarina ORCID: https://orcid.org/0000-0003-4402-8876 and Kreutz, Elizete (2022) The HOW behind the story: a framework for the design of brand narrative. In: Design, Visual Communication and Branding. Cambridge Scholars Publishing, Newcastle, UK.

Video

Harrison, Roopinder (2018) Interview with Peter Mead, Chairman Omnicom Europe, Abbott Mead Vickers BBDO. [Video]