Zolkepli, Izzal Asnira, Mukhiar, Sharifah Nadiah Syed and Tan, Chekfoung ORCID: https://orcid.org/0000-0002-0584-3512 (2021) Mobile consumer behaviour on apps usage: the effects of perceived values, rating, and cost. Journal of Marketing Communications, 27 (6). pp. 571-593. ISSN 1352-7266