Brookes, Maureen, Altinay, Levent, Wang, Xuan Lorna ORCID: https://orcid.org/0000-0003-4710-3579 and Yeung, Ruth
(2016)
Opportunity identification and evaluation in franchisee business start-ups.
Journal of Service Theory and Practice, 26 (6).
pp. 889-910.
ISSN 2055-6225