Book Section

Harrington, Robert J., Ottenbacher, Michael C., von Freyberg, Burkhard, Paraskevas, Alexandros ORCID: https://orcid.org/0000-0003-1556-5293 and Schmidt, Laura (2020) Interpreting relationships among Oktoberfest tourists’ experiences and perceived value, overall satisfaction and loyalty behaviors for better marketing strategy decisions. In: The Routledge Handbook of Tourism Experience Management and Marketing. Routledge International Handbooks. Routledge, Taylor & Francis Group, London, UK. ISBN 9780367196783