Article

Rigas, Dimitrios, Hussain, Hammad Akhtar and Riaz, Nazish (2016) Online branding and marketing: a user perspective. International Journal of Sociotechnology and Knowledge Development, 8 (2). pp. 27-38. ISSN 1941-6261

Conference or Workshop Item

Rigas, Dimitrios and Riaz, Nazish (2016) Multimodal impact on consumer purchase decisions: initial results. In: HCI in Business, Government, and Organizations: eCommerce and Innovation, 17-22 July 2016, Toronto, Canada.

Rigas, Dimitrios and Riaz, Nazish (2015) E-commerce purchase intention in emerging markets: the influence of gender and culture. In: 7th International Conference, CCD 2015, Held as Part of HCI International 2015, 02-07 Aug 2015, Los Angeles, USA.

Thesis

Riaz, Nazish (2019) The effect of multimodal metaphors on social media platforms & impact on consumer purchase decisions. Doctoral thesis, University of West London.