Zolkepli, Izzal Asnira, Mukhiar, Sharifah Nadiah Syed and Tan, Chekfoung ORCID: https://orcid.org/0000-0002-0584-3512
(2021)
Mobile consumer behaviour on apps usage: the effects of perceived values, rating, and cost.
Journal of Marketing Communications, 27 (6).
pp. 571-593.
ISSN 1352-7266