McStay, Andrew (2007) Regulating the suicide bomber: a critical examination of viral advertising and simulations of self-broadcasting. Ethical Space: The International Journal of Communication Ethics, 4 (1/2). pp. 40-48. ISSN 1742-0105

McStay, Andrew (2007) Trust, data-mining and instantaneity: the creation of the online accountable consumer. In: Communication in the Age of Suspicion: Trust and the Media. Palgrave Macmillan, Basingstoke, UK, pp. 114-124. ISBN 9781349280759

McStay, Andrew and Bakir, Vian (2006) Privacy, online advertising and marketing techniques: the paradoxical disappearance of the user. Ethical Space: The International Journal of Communication Ethics, 3 (1). pp. 24-31. ISSN 1742-0105