Harrington, Robert J., Ottenbacher, Michael C., von Freyberg, Burkhard, Paraskevas, Alexandros ORCID: https://orcid.org/0000-0003-1556-5293 and Schmidt, Laura
(2020)
Interpreting relationships among Oktoberfest tourists’ experiences and perceived value, overall satisfaction and loyalty behaviors for better marketing strategy decisions.
In:
The Routledge Handbook of Tourism Experience Management and Marketing.
Routledge International Handbooks.
Routledge, Taylor & Francis Group, London, UK.
ISBN 9780367196783