Items where Author is "Guzman, Bernardo Meza"
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Guzman, Bernardo Meza and Lelis, Catarina 
ORCID: https://orcid.org/0000-0003-4402-8876
(2017)
Brand authenticity: the moral duty on communicating moral values.
BrandTrends, Journal of Strategic Communication and Branding, 13 (13).
pp. 42-52.
ISSN 2237-8529
