Items where Author is "Bowen, Gordon"
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Nopnukulvised, Charanya, Husamaldin, Laden and Bowen, Gordon (2019) The differences of hedonic shopping value and purchase intention in the multichannel shopping environment for apparel shopping. In: Advances in Marketing, Customer Relationship Management, and E-Services. Leveraging Computer-Mediated Marketing Environments. IGI Global, pp. 125-142. ISBN 9781522573449
