Awareness and perceptions of ethnic restaurant managers towards authenticity and sensory strategies – a case study of Persian ethnic restaurants in London

Sattarzadeh, Neda ORCID: https://orcid.org/0000-0002-6551-5908, Tsiami, Amalia ORCID: https://orcid.org/0000-0002-1122-4814, Maxim, Cristina ORCID: https://orcid.org/0000-0003-2343-3100 and Iordanova, Elitza ORCID: https://orcid.org/0000-0002-3021-5454 (2023) Awareness and perceptions of ethnic restaurant managers towards authenticity and sensory strategies – a case study of Persian ethnic restaurants in London. International Journal of Gastronomy and Food Science. ISSN 1878-450X

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Abstract

The present research aims to critically investigate the perceptions of Persian ethnic restaurant managers towards authenticity and to appraise their opinions and awareness towards the application of sensory strategies within their businesses. Semi-structured interviews were used to form rich data by an in-depth exploration of the research topic. The findings revealed that there are inconsistencies in terms of the customers perceptions and expectations which are reported in the literature and the opinions and the experiences of the restaurateurs. This paper also highlights the lack of studies on authenticity and sensory strategies within dining setting with the focus on service providers and unfolds the role of cultural beliefs on the decision making of the business owners.

Item Type: Article
Identifier: 10.1016/j.ijgfs.2023.100679
Keywords: Perceived authenticity, Ethnic restaurants, Sensory marketing strategies, Human five senses, Persian restaurants
Subjects: Hospitality and tourism > Culinary arts
Hospitality and tourism > Culinary arts > Food service operations
Related URLs:
Depositing User: Amalia Tsiami
Date Deposited: 28 Feb 2023 17:07
Last Modified: 01 Jun 2024 08:17
URI: https://repository.uwl.ac.uk/id/eprint/9820

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