The evaluation of the impact of innovation management capability to organisational performance

Izadi, Javad ORCID:, Ziyadin, Sayabek, Palazzo, Maria and Sidhu, Mendip (2020) The evaluation of the impact of innovation management capability to organisational performance. Qualitative Market Research: An International Journal. ISSN 1352-2752

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Purpose – Taking into consideration today’s business climate of short product life cycles, corporate goals must focus on innovation by the changing needs of consumers. Thus, the main objective of this study is to investigate the impact of innovation management capability (IMC) on organisational performance. Based on resource-advantage theory, this study analyses to what extent intellectual and emotional assets influence marketing management capability which loads to organisation’s performance
Design/methodology/approach - To understand research objectives, data was collected via 35 in-depth interviews with managers and academics from various multi-national companies and new empirical insights were offered.
Findings - By focussing on a holistic approach, the research recognised the existing links among concepts of intellectual and emotional assets (digital technology, knowledge and competence, reputation), personality, IMC, types of innovation and specific business performance. Thus, findings reach a broader view of the role played by innovation in the current scenario, by investigating whether the IMC is related to other constructs in the eyes of managers and academics from various multi-national companies.
Research limitations/implications – The focus on SMEs limits the generalisation of this study. To scrutinise the relations documented in this study, future research should collect in other country settings and different sector. The study contributes to the sustainability literature by developing a conceptual model that explains the development and role of innovation management in a market context with its associated sustainability management outcomes. Results are relevant for both SMEs and policymakers. Clear need to investigate further how organisations can benefit from such capabilities for greater growth is identified.
Originality/value – The paper has the merit to develop a comprehensive understanding of personality, intellectual and emotional assets on IMC and performance.

Item Type: Article
Identifier: 10.1108/qmr-04-2020-0052
Additional Information: Izadi Z.D., J., Ziyadin, S., Palazzo, M. and Sidhu, M. (2020), "The evaluation of the impact of innovation management capability to organisational performance", Qualitative Market Research, Vol. ahead-of-print No. ahead-of-print.
Keywords: Intellectual and emotional assets; innovation management capability; personality; business performance.
Subjects: Business and finance > Business and management > Business operations
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Depositing User: Javad Izadi
Date Deposited: 28 May 2020 12:43
Last Modified: 06 Feb 2024 16:03


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