The portrayal of Olympic athletes defies traditional gender stereotypes: A content analysis of the 2018 Winter Olympics news outlets

Hoggins, Kirsty and Görzig, Anke ORCID logoORCID: https://orcid.org/0000-0002-7623-0836 (2019) The portrayal of Olympic athletes defies traditional gender stereotypes: A content analysis of the 2018 Winter Olympics news outlets. New Vistas, 4 (2). pp. 38-43.

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Abstract

Our research indicates how, in contrast to traditional gender stereotypes, the portrayal of Olympic athletes in news articles shows female athletes to be just as competent as male athletes and male athletes to be just as warm as female athletes.

Item Type: Article
Additional Information: © 2019 University of West London
Subjects: Education
Psychology
Date Deposited: 17 Jan 2019
Dates:
Date
Publication status
30 November 2018
Accepted
January 2019
Published Online
School, department or research centre: School of Human and Social Sciences
URI: https://repository.uwl.ac.uk/id/eprint/5750

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