BBC News: creating audience in the digital era

Fox, A and Mitu, B (2015) BBC News: creating audience in the digital era. International Journal of Digital Television, 7 (1). pp. 65-82. ISSN 2040-4182

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This article will examine how a public service broadcaster, specifically the BBC, delivers news content to its audience across multiple media platforms. Rather than looking at how the audience responds to media texts this article will take the opposite standpoint by addressing the following question: How does the BBC build its audience on a platform by platform basis? To answer this key question we compared news outputs on the three platforms offered by the BBC, web, television and radio. A sample was compiled based on the top stories which appeared at a specific time of day over a month in early 2015. The results suggest that there is no significant difference in establishing news agendas through a digitally converged media landscape. In fact the three platforms analysed do not take media convergence into account when delivering news content.

Item Type: Article
Subjects: Media
Media > News and journalism
Social sciences
Depositing User: Andy Fox
Date Deposited: 29 Jun 2018 15:04
Last Modified: 06 Feb 2024 15:58


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