Social media revenue streams and social business models facing traditional challenges of eBusiness

Benson, Vladlena ORCID: (2013) Social media revenue streams and social business models facing traditional challenges of eBusiness. Global Business and Economics Anthology, 2. pp. 24-35. ISSN 1553-1392

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In recent years social media has earned its place in the digital business landscape. However, as the technology matures, it is yet to be determined whether social applications represent a true paradigm shift in the way digital business is conducted or is merely a new communication platform for doing the old things new way. A decade ago similar expectations from the World Wide Web arose; many saw a paradigm shift as the new internet technology created business opportunities, some expectations have fallen short of being realised. However, the dot com boom had a great influence on the way we approach social media a decade later. Success of technology depends on its potential to generate revenue. In that sense the dotcom boom has paved the wave for a more pragmatic approach to business social media uses. Especially after the disillusionment following the Facebook IPO, a stronger focus on the definition of social revenue streams has become evident. Based on a systematic review of ebusiness models and their revenue models (Timmers, 1999; Mahadevan, 2000; Magretta, 2001; Amit & Zott, 2000), a framework for the social media revenue stream taxonomy is presented. The framework is relevant not only to the mature social technology ( e.g. social marketing, CRM, social gaming, etc.) but also to the emerging trends, and takes a case of Zynga, a major social gaming industry player for discussion.

Item Type: Article
Subjects: Business and finance > Business and management
Business and finance
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Depositing User: Vladlena Benson
Date Deposited: 17 Jan 2014 13:56
Last Modified: 06 Feb 2024 15:54

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