Strategic tensions within the smartphones industry: the case of BlackBerry

Youssef, Moustafa Haj (2013) Strategic tensions within the smartphones industry: the case of BlackBerry. VISTAS: Education, Economy and Community, 3. pp. 125-141. ISSN 2047-7449

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This paper reviews some aspects of corporate strategy in a well-known smart phone provider. Two approaches to strategy are analysed: one concerning the industry and the other related to the organization. A general introduction on the smart phones industry is given followed by specific background on BlackBerry. Two perspectives are explored: the first talks about the paradox of compliance and choice within the industry and the second discusses the paradox of control and chaos in BlackBerry. The paper concludes with a brief overview on the company performance from 2006 to 2012 leading to some recommendations.

Item Type: Article
Additional Information: © 2013 The University of West London
Keywords: BlackBerry, smart phones, corporate strategy, competitive strategy
Subjects: Business and finance > Business and management
Business and finance
Depositing User: Dominic Walker
Date Deposited: 21 Mar 2017 09:21
Last Modified: 06 Feb 2024 15:52


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