Towards CRM and revenue management integration – a strategic framework

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Wang, Xuan Lorna ORCID: https://orcid.org/0000-0003-4710-3579 (2011) Towards CRM and revenue management integration – a strategic framework. In: The 1st World Research Summit for Tourism & Hospitality, 10-13 Dec 2011, Hong Kong Polytechnic University, Hong Kong. (Unpublished)

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Item Type: Conference or Workshop Item (Speech)
Subjects: Hospitality and tourism
Business and finance
Depositing User: Lorna Wang
Date Deposited: 12 Jun 2016 12:32
Last Modified: 28 Aug 2021 07:21
URI: https://repository.uwl.ac.uk/id/eprint/2496

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