Keeping promises [Interview]

Ruizalba, Jose and Hafeez, Khalid (2015) Keeping promises [Interview]. New Vistas, 1 (1). pp. 38-43. ISSN 2056-9688

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Jose Ruizalba and Khalid Hafeez introduce the reader to Christian Grönroos, from the Hanken School of Economics in Helsinki, and to his vision, as a Legend in Marketing, of the future of interactive marketing.

Item Type: Article
Additional Information: © University of West London 2015
Keywords: service management; service logic; interactive marketing; part-time marketers; internal marketing
Subjects: Business and finance
Depositing User: Jose Ruiz Alba Robledo
Date Deposited: 11 Mar 2016 08:09
Last Modified: 06 Feb 2024 15:44


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