Olsen, Dennis, Crewe, Jon ORCID: https://orcid.org/0000-0002-4108-1551 and Nicholls, Marcus ORCID: https://orcid.org/0009-0004-6047-108X (2024) Acting Against Ageism: guidelines for inclusive representation in creative media production. Manual. University of West London.

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Abstract

Ageism remains one of the most pervasive yet underacknowledged forms of discrimination in British media. Despite its widespread impact, age-related bias is often normalised through familiar tropes, casting practices and narrative structures that reduce older people to stereotypes – frail, wise, burdensome or invisible. These portrayals shape public perception and contribute to systemic exclusion across the creative industries.

These industry guidelines have been developed as part of the interdisciplinary research project Acting Against Ageism, based at the University of West London. They are designed to support practitioners across the creative industries – writers, producers, directors, casting agents, commissioners and development teams – in recognising and disrupting ageist assumptions in media production.

Item Type:	Report (Manual)
Identifier:	10.36828/report.14102
Subjects:	Media
Date Deposited:	22 Sep 2025 12:48
Last Modified:	30 Sep 2025 15:15
URI:	https://repository.uwl.ac.uk/id/eprint/14102

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