Sattarzadeh, Neda ORCID: https://orcid.org/0000-0002-6551-5908, Tsiami, Amalia ORCID: https://orcid.org/0000-0002-1122-4814, Maxim, Cristina ORCID: https://orcid.org/0000-0003-2343-3100 and Iordanova, Elitza ORCID: https://orcid.org/0000-0002-3021-5454 (2023) The tea is on the house! - cultural insights and their impact on the provision of hospitality. In: Stockholm Gastronomy Conference, 23- 25 Nov 2023, Stockholm, Sweden.

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Abstract

At its core, the hospitality industry thrives on the innate diversity and cultural abundance it encompasses. The profound impact of cultural insights held by those providing services is instrumental in sculpting the delivery of hospitality services.

This study is dedicated to uncovering the dynamic interplay between cultural insights and the realm of hospitality within the specific context of Iranian ethnic restaurants. These establishments serve as distinct arenas where the convergence of cultural values, traditions, and norms intersects harmoniously with the art of hospitality. This intersection often results in distinctive service delivery approaches when contrasted with more generic culinary establishments.

By employing in-depth semi-structured interviews, the study captured the opinions and perspectives of nine Iranian ethnic restaurant owners and managers. During the interviews, multiple themes emerged around a number of concepts, including Ahammiat (care), Ehterām (respect), Mehmān-Navāzi (hospitality), and Bāvar (beliefs).

The study's findings shed light on the intricate ways cultural insights echo throughout hospitality practices. This has the potential to uncover novel strategies aimed at enriching customer satisfaction and fostering loyalty. Beyond its immediate applications in the operations of Iranian ethnic restaurants, the insights gathered from this research can stand as a roadmap for other dining establishments aspiring to deliver authentic and resonating experiences to their diverse customers.

Item Type:	Conference or Workshop Item (Speech)
Subjects:	Hospitality and tourism > Hospitality
Related URLs:	Organisation
Depositing User:	Elitza Iordanova
Date Deposited:	14 Apr 2025 08:24
Last Modified:	14 Apr 2025 12:53
URI:	https://repository.uwl.ac.uk/id/eprint/13455

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