Maxim, Cristina ORCID: https://orcid.org/0000-0003-2343-3100 (2024) Navigating the future: The roles played by DMOs and the challenges they face. In: ATLAS Annual Conference 2024, 25 - 28 Jun 2024, Breda, Netherlands.

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Abstract

This paper focuses on the central role played by destination management organizations (DMOs) in shaping tourism development within a region. These organisations assume a range of responsibilities, including planning and management, and are expected to take a leading role in fostering collaboration among diverse stakeholders in tourist destinations.

DMOs are confronted with a variety of situations to which they must be prepared to respond, ranging from navigating uncertainty and advocating for sustainability, to developing a skilled workforce and building resilience against future crises (Luu, 2022; Yeoman et al., 2022). According to Jørgensen, (2017), DMOs are expected to show flexibility, adjusting their structure and roles to adapt to the specific circumstances and challenges faced by a destination. Such flexibility is increasingly needed given the current economic climate and evolving environments.

The paper examines the current functions fulfilled by DMOs and challenges they face, aiming to determine how these have evolved (if so) when compared to the pre-pandemic environment. The paper responds to calls for more in-depth studies into DMOs and their transformative role in tourism destinations, particularly in a post-pandemic landscape.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Hospitality and tourism > Tourism
Depositing User:	Cristina Maxim
Date Deposited:	04 Sep 2024 07:04
Last Modified:	01 Oct 2024 06:30
URI:	https://repository.uwl.ac.uk/id/eprint/12373

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